NEAT CHIFFON CAKES
100% Natural | No Frosting | Indulgence, Reimagined

As we prepare to close our shopfront at the end of July, we’re ending this chapter with some of your all-time favourites — including our much-loved NEAT Chiffon Cakes.

Crafted without frosting and made only with 100% natural ingredients, these cakes are moist, soft, light and cottony fluffy. Gluten-free and low glycemic options are also available.

They’re shelf-stable at ambient temperature, making them a thoughtful gift for Guo Da Li ceremonies, baby showers, corporate wellness hampers, 散水饼 (farewell cakes), or simply a wholesome breakfast for your little one.


Pre-order by 17 July 2025. Our final bake will be on 19 July 2025.

Thank you for making space for Simple Indulgence in your celebrations — and in your hearts.

Neat Gluten Free Pandan Coconut Chiffon Cake Neat Gluten Free Pandan Coconut Chiffon Cake Neat Gluten Free Pandan Coconut Chiffon Cake Neat Gluten Free Pandan Coconut Chiffon Cake Neat Gluten Free Pandan Coconut Chiffon Cake
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Neat Gluten Free Pandan Coconut Chiffon Cake
from SGD 24.00

Made with fresh pandan leaves and coconut milk, this light and fluffy cake offers a unique flavour profile with a subtle sweetness and fragrant aroma.

Handcrafted with all-natural ingredients and free from artificial additives, preservatives, alcohol, animal gelatine, or lard, our cakes are infused with the vibrant colours and flavours of fresh fruits and plants. We use sunflower oil and Himalayan pink salt for a pure, wholesome treat. Ideal for daily enjoyment, product launches, corporate gifts, and celebrations.

Available in 6" (serves 6-8) and 8" (serves 8-12) sizes

Allergens: Egg

IMPORTANT NOTE

Do pre-order 2 days in advance as our products are prepared fresh and made-to-order. For corporate orders, bulk orders or other requests, feel free to contact us for enquiries via WhatsApp at 8170 8263.

[DIABETIC FRIENDLY] Low GI Premium Ajwa Date Walnut Chiffon [DIABETIC FRIENDLY] Low GI Premium Ajwa Date Walnut Chiffon [DIABETIC FRIENDLY] Low GI Premium Ajwa Date Walnut Chiffon [DIABETIC FRIENDLY] Low GI Premium Ajwa Date Walnut Chiffon [DIABETIC FRIENDLY] Low GI Premium Ajwa Date Walnut Chiffon
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[DIABETIC FRIENDLY] Low GI Premium Ajwa Date Walnut Chiffon
from SGD 22.00

Crafted for low GI and diabetic-friendly diets, this neat chiffon cake features the natural sweetness of ajwa dates and the earthy crunch of walnuts. Pairs well with a cup of coffee or black tea.

Handcrafted using only natural ingredients and free from artificial colourings, flavourings, baking agents, preservatives, alcohol, animal gelatine, or lard. Each cake in our NEAT Chiffon Cake Collection derives its colours and flavours from fresh fruits, plants, or flowers. We exclusively use sunflower oil and Himalayan pink salt, ensuring a pure and wholesome indulgence.

Ideal as a daily treat, product launches, corporate gifts and celebrations.

Available in 6" (serves 6-8) and 8" (serves 8-12) sizes

Allergens: Wheat | Egg

IMPORTANT NOTE

Do pre-order 2 days in advance as our bakes are prepared fresh and made-to-order. For corporate orders or other requests, feel free to contact us for enquiries via WhatsApp at 8170 8263.

Neat Apple Cinnamon Chiffon
from SGD 24.00

Enjoy the comforting blend of Apple Cinnamon in our low-sugar Chiffon Cake. Made with fresh apples and a hint of cinnamon, this cake has a warm, spiced flavour and a soft, airy texture. Perfect with a cup of spiced chai or apple cider.

Handcrafted with all-natural ingredients and free from artificial additives, preservatives, alcohol, animal gelatine, or lard, our cakes are infused with the vibrant colours and flavours of fresh fruits and plants. We use sunflower oil and Himalayan pink salt for a pure, wholesome treat. Ideal for daily enjoyment, product launches, corporate gifts, and celebrations.

Available in 6" (serves 6-8) and 8" (serves 8-12) sizes

Allergens: Wheat | Egg

IMPORTANT NOTE

Do pre-order 2 days in advance as our products are prepared fresh and made-to-order. For corporate orders, bulk orders or other requests, feel free to contact us for enquiries via WhatsApp at 91138672.

Japanese Yuzu Chiffon
from SGD 22.00

Delight in the light and zesty flavours of our Japanese Yuzu Chiffon Cake. Made with fresh yuzu, this cake offers a unique citrus profile with a delicate balance of tartness and sweetness. Its airy and soft texture makes it perfect for pairing with a cup of green tea.

Handcrafted with all-natural ingredients and free from artificial additives, preservatives, alcohol, animal gelatine, or lard, our cakes are infused with the vibrant colours and flavours of fresh fruits and plants. We use sunflower oil and Himalayan pink salt for a pure, wholesome treat. Ideal for daily enjoyment, product launches, corporate gifts, and celebrations.

Available in 6" (serves 6-8) and 8" (serves 8-12) sizes

Allergens: Wheat | Egg

IMPORTANT NOTE

Do pre-order 2 days in advance as our products are prepared fresh and made-to-order. For corporate orders, bulk orders or other requests, feel free to contact us for enquiries via WhatsApp at 8170 8263.

Kyoto-Uji Matcha Chiffon
from SGD 22.00

Indulge in the rich, earthy tones of our Kyoto-Uji Matcha Chiffon Cake. Crafted with premium matcha powder, it delivers an authentic green tea flavour with a hint of bitterness and a smooth finish. The light, airy texture is perfect with a hot cup of matcha or jasmine tea.

Handcrafted with all-natural ingredients and free from artificial additives, preservatives, alcohol, animal gelatine, or lard, our cakes are infused with the vibrant colours and flavours of fresh fruits and plants. We use sunflower oil and Himalayan pink salt for a pure, wholesome treat. Ideal for daily enjoyment, product launches, corporate gifts, and celebrations.

Available in 6" (serves 6-8) and 8" (serves 8-12) sizes

Allergens: Wheat | Egg

IMPORTANT NOTE

Do pre-order 2 days in advance as our products are prepared fresh and made-to-order. For corporate orders, bulk orders or other requests, feel free to contact us for enquiries via WhatsApp at 8170 8263.

Chocolate Chiffon
from SGD 18.00

Enjoy our indulgent Chocolate Chiffon Cake, made with all-natural cocoa. This cake has a rich, deep chocolate flavour and a soft, airy texture that pairs beautifully with a bold espresso or a glass of red wine.

Handcrafted with all-natural ingredients and free from artificial additives, preservatives, alcohol, animal gelatine, or lard, our cakes are infused with the vibrant colours and flavours of fresh fruits and plants. We use sunflower oil and Himalayan pink salt for a pure, wholesome treat. Ideal for daily enjoyment, product launches, corporate gifts, and celebrations.

Available in 6" (serves 6-8) and 8" (serves 8-12) sizes

Allergens: Wheat | Egg

IMPORTANT NOTE

Do pre-order 2 days in advance as our products are prepared fresh and made-to-order. For corporate orders, bulk orders or other requests, feel free to contact us for enquiries via WhatsApp at 8170 8263.

Chocolate Matcha Marble Chiffon
from SGD 39.00

Indulge in our unique Marbled Chocolate Matcha Chiffon Cake. Crafted with premium matcha and cocoa, this cake delivers a sophisticated blend of earthy green tea and rich chocolate flavours. The soft, airy texture pairs excellently with a matcha latte or hot chocolate. Ideal for a delightful treat.

Handcrafted with all-natural ingredients and free from artificial additives, preservatives, alcohol, animal gelatine, or lard, our cakes are infused with the vibrant colours and flavours of fresh fruits and plants. We use sunflower oil and Himalayan pink salt for a pure, wholesome treat. Ideal for daily enjoyment, product launches, corporate gifts, and celebrations.

Available in 6" (serves 6-8) and 8" (serves 8-12) sizes

Allergens: Wheat | Egg

IMPORTANT NOTE

Do pre-order 2 days in advance as our products are prepared fresh and made-to-order. For corporate orders, bulk orders or other requests, feel free to contact us for enquiries via WhatsApp at 8170 8263.

Chocolate Orange Marble Chiffon
from SGD 39.00

Treat yourself to our Marbled Chocolate Orange Chiffon Cake. Made with all-natural cocoa and fresh orange juice, this cake offers a delightful blend of rich chocolate and bright citrus flavours. Its light and fluffy texture pairs wonderfully with a glass of sparkling water or citrus-infused tea.

Handcrafted using only natural ingredients and free from artificial colourings, flavourings, baking agents, preservatives, alcohol, animal gelatine, or lard. Each cake in our NEAT Chiffon Cake Collection derives its colours and flavours from fresh fruits, plants, or flowers. We exclusively use sunflower oil and Himalayan pink salt, ensuring a pure and wholesome indulgence.

Ideal as a daily treat, product launches, corporate gifts and celebrations.

Available in 6" (serves 6-8) and 8" (serves 8-12) sizes

Allergens: Wheat | Egg

IMPORTANT NOTE

Do pre-order 2 days in advance as our products are prepared fresh and made-to-order. For corporate orders, bulk orders or other requests, feel free to contact us for enquiries via WhatsApp at 8170 8263.

Low GI Gluten-Free Black Sesame Chiffon Low GI Gluten-Free Black Sesame Chiffon Low GI Gluten-Free Black Sesame Chiffon Low GI Gluten-Free Black Sesame Chiffon Low GI Gluten-Free Black Sesame Chiffon
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Low GI Gluten-Free Black Sesame Chiffon
from SGD 22.00

Introducing the newest addition to our NEAT Chiffon Cake series—the Low GI Gluten-Free Black Sesame Chiffon, crafted for the health-conscious. Made with 100% coconut sugar, it provides a natural alternative that helps regulate blood sugar spikes, making it ideal for those on a Low Glycemic Diet. Being gluten-free, it caters to individuals with gluten sensitivities or dietary restrictions. This chiffon cake features the bold, nutty flavour of black sesame paired with the airy texture of chiffon, offering a delightful and wholesome treat. The smoky undertones of black sesame perfectly enhance the cake's aroma, making it an ideal companion to a cup of tea.

Handcrafted with all-natural ingredients and free from artificial additives, preservatives, alcohol, animal gelatine, or lard, our cakes are infused with the vibrant colours and flavours of fresh fruits and plants. We use sunflower oil and Himalayan pink salt for a pure, wholesome treat. Ideal for daily enjoyment, product launches, corporate gifts, and celebrations.

Available in 6" (Serves 6-8)

Allergens: Egg

IMPORTANT NOTE

Do pre-order 2 days in advance as our products are prepared fresh and made-to-order. For corporate orders, bulk orders or other requests, feel free to contact us for enquiries via WhatsApp at 8170 8263.

Fresh Orange Chiffon
from SGD 18.00

Experience the burst of citrus with our Fresh Orange Chiffon Cake. Naturally flavoured with freshly squeezed orange juice, this cake boasts a vibrant, tangy sweetness. The light and airy texture pairs wonderfully with a refreshing iced tea.

Handcrafted with all-natural ingredients and free from artificial additives, preservatives, alcohol, animal gelatine, or lard, our cakes are infused with the vibrant colours and flavours of fresh fruits and plants. We use sunflower oil and Himalayan pink salt for a pure, wholesome treat. Ideal for daily enjoyment, product launches, corporate gifts, and celebrations.

Available in 6" (serves 6-8) and 8" (serves 8-12) sizes

Allergens: Wheat | Egg

IMPORTANT NOTE

Do pre-order 2 days in advance as our products are prepared fresh and made-to-order. For corporate orders, bulk orders or other requests, feel free to contact us for enquiries via WhatsApp at 8170 8263.

GREAT PAIRINGS FOR THE SEASON

Yuzu Concentrate 500mL
Sale Price: SGD 22.50 Original Price: SGD 25.00

Kochi Ice Sweetened Yuzu Drink Concentrate 500ml

Concentrated type of yuzu drink that is purely domestic, non-additive and only uses Yuzu juice from the Kochi prefecture and beet sugar from Hokkaido. You can drink it with water, hot water or alcohol. It is recommended to dilute 4-6 times.

Yuzu Candy (15pcs) 51g
SGD 5.50

Senjaku Honey Hachimitsu And Yuzu Candy 51g

These candies are made with 100% pure honey and yuzu, showcasing the natural flavour of Japan’s beloved citrus fruit. Free from added sugar, syrups, colourants, artificial flavours, and other additives, they are a wholesome and health-conscious choice. Perfect for soothing the throat and relieving irritation or soreness, they offer a comforting and beneficial treat.